First-mover advantage, a strategy myth: Lesson from BuddyPhone and videoconferencing
There’s a well-established theory in strategy called first-mover advantage. It states that the first company to enter a new market is able to erect a barrier to entry that secures a position that is difficult for subsequent entrants to challenge. While this theory may seem obvious, it is often contradicted by the facts. A good example is video conferencing.
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