ESOMAR stands for European Society for Market Research
(ESOMAR). Not that we are much into market research, but this year’s congress is all about … innovation. It will be held in Paris (good for us, we’re locals here) in March. Innovation is usually the domain of strategists and technologists, but not usually of marketing people, which is a pity. Last, but not least, we have a paper accepted there, so do come and meet with us!
More infos about Esomar Innovate!: http://www.esomar.org/esomar/show/id=137267
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