ESOMAR congress begins tomorrow! ESOMAR stands for European Society for Market Research (ESOMAR). Not that we are much into market research, but this year’s congress is all about … innovation. It is held in Paris (good for us, we’re locals here) until March 1st. Innovation is usually the domain of strategists and technologists, but not usually of marketing people, which is a pity; so it will be an opportunity to talk about disruptive innovations with marketing people. Phillip Cartwright (Research International, and also Senior Research Fellow at Insead), Bernard and I will present a paper there, titled “Early warning systems and firm survival: the role of Market Research in the face of major market disruptions”, so do come and meet with us!
More infos about Esomar Innovate!: http://www.esomar.org/esomar/show/id=137267
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