This article is the fourth part of a series of fives articles on mistakes to avoid when managing a disruptive project, extracted from my new book “A Manager’s Guide to Disruptive Innovation”.
A well-managed company measures its performance, and measuring the progress of disruptive innovation projects is extremely important. In this area, two mistakes can be made. The first is to manage the disruptive project like a sustaining innovation project, whereas a disruptive project is fundamentally different. Handling a disruptive project in the same way kills the momentum. Therefore, it is necessary to develop a specific system of measurements to manage its development. One approach might be to monitor the acquisition of new stakeholders and to evaluate them according to the nature of the project (in the case of the Airbnb site, the critical stakeholders were those who first listed their apartments).